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Born To Do It

Craig David

SKU: 88985485911

Barcode: 889854859114

21.00 £21.00

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The scene was set before Born to Do It’s release: Craig David, garage pin-up superstar and king of the two-step scene. Er, not quite. Apart from the two chart hits he’d enjoyed with the Artful Dodger and as a solo artist (“Rewind”, “Fill Me In” respectively), this is an R&B album aimed firmly at–and inspired by–America. The slang, the beats and the sentiments all echo Eric Benet, R Kelly and the rest. At times it’s almost comical: Craig’s trouble is that better artists have already been there and done that–and they’ve done it, well, better. When Craig does break from slavishly following American influences, he becomes the promising artist that those first two singles hinted at: “Walking Away”, with its electric guitar and slight folk feel, stands out a mile from the rest. There’s no doubt that the boy can sing, and at 18 years of age maybe it’s too much to ask of him to project a strong identity. The photography, the lyrics and the sideburns all hint at maturity that isn’t there yet. Three albums down the line we could be hearing a good Craig David album, rather than this mediocre debut. –Jake Barnes

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Track Listings

A1 Fill Me In
A2 Can't Be Messing Around
A3 Rendezvous

B1 7 Days
B2 Follow Me
B3 Last Night

C1 Walking Away
C2 Time To Party
C3 Booty Man

D1 Once In A Lifetime
D2 You Know What
D3 Rewind

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