‘Forever Forever’ is the new album by Genevieve Artadi, the LA-based singer songwriter, producer, archer and ‘Dr. Mario’ enthusiast (“I keep my Switch in my back pocket most days”). A creative tornado, Genevieve is known for being the force in KNOWER, Expensive Magnets and her former band, Pollyn, signing to Brainfeeder to release a sparkling solo album, ‘Dizzy Strange Summer’, in 2020. The following year she also collaborated with Thundercat, Raedio and Louis Cole on ‘Satellite Space Age Edition’ for the ‘Insecure Season 5’ soundtrack (HBO).

‘Forever Forever’ encompasses a truly kaleidoscopic range of influences, making it impossible to pin down stylistically. Rooted in jazz, but winding up at alternative rock or avant pop, it’s in the lineage of legendary boundary-testers Stereolab and Talking Heads.

Genevieve hails from the scarily talented crew that includes Louis Cole, Pedro Martins, Sam Gendel, Sam Wilkes, Jacob Mann and Chiquita Magic, bearing a similar foundation of classical and jazz traditions offset with a healthy punk attitude and passion for musical hybridity and fusion. She admits that being surrounded by these talented individuals is motivation to create in and of itself.

Half of the songs for ‘Forever Forever’ were originally written for big band, with Genevieve having struck up a relationship with the Grammy-nominated Norrbotten Big Band from Sweden with whom she has been a composer in residence and performed live many times. Consequently, she says that she listened to Duke Ellington and Gil Evans with Miles Davis in pursuit of a creative spark. “The rest I think is just everything from my past that is in my subconscious,” she says. “Random flashes of inspiration from Chopin, Bach (I was learning some 2-part inventions during the lockdown), Debussy, Nancy Wilson, Björk, Ryan Power, Nobukazu Takemura, The Beatles, Dionne Warwick…”

Genevieve’s relationship with the Brazilian guitarist and Thundercat collaborator Pedro Martins is also evident in the music, with Genevieve drawing inspiration from Brazilian legends of the 1960s-70s such as Beto Guedes, Toninho Horta and Elis Regina that Pedro brought into her orbit.

Recorded on location in Mexico at El Desierto Studio on a recommendation from Thundercat keyboard maestro Dennis Hamm, Genevieve travelled with best pals Chiquita Magic (keyboards, vocals), Pedro Martins (guitars, vocals), Chris Fishman (keys), Louis Cole (drums, synth bass), Henry Halliwell (additional production) and Daniel Sunshine (engineer) to elevate her demos. “The band made the music come alive with their skills, making all the written stuff more musical, adding ambient layers, choosing sounds that were perfect for the songs,” says Genevieve. “They played beautiful solos too. I loved watching them get so into it because all of them have musical visions I respect.

“My previous albums were made at home, so this was a big jump”, she explains. “But I felt like it was the right move for these songs and, thankfully, it ended up better than I imagined. El Desierto is a big, beautiful wooden house in a forest designed for music, with everything we could possibly need. There was a camp vibe because we all slept there, had meals together, played on the crazy instruments everywhere, jammed and practiced day and night, and partied in the kitchen after sessions.”

Black vinyl LP in a 3mm spined sleeve. Includes digital download code. Photography by B+. Layout by Adam Stover.