Following the hard-hitting return single “Anxious” and a slew of mysterious ‘West Gazette’ posters appearing around the UK hinting at the announcement (including Birmingham, Manchester, Glasgow, Bristol and London), West London’s AJ Tracey last night assumed the character of a rising young basketball player, appearing in a live-streamed press conference to reveal his next move: a lucrative deal with major franchise ‘Revenge Athletic’ ahead of a crucial playoff game. The broadcast ended with the true reveal: AJ’s highly-anticipated sophomore album FLU GAME will finally arrive on April 16th 2021.

Always pushing boundaries with his creative output, AJ’s campaign draws influence from the story of Michael Jordan and his Chicago Bulls team in the late 90s – with FLU GAME referencing one of MJ’s most memorable championship games – where he overcame a nasty bout of food poisoning (brought on by a dodgy takeaway pizza) and took the Bulls to the championship. Revenge Athletic are a franchise on the brink of a massive championship win, and AJ is their new star. All we know for now, is that AJ is about to take us into this new world, as he dons the number 10 jersey, and states he’s “ready to get going [and] do what I’ve always done.”

Available for pre-order now with an extensive range of Revenge team apparel, FLU GAME sees AJ showcasing twelve brand new tracks, with tantalising features including Kehlani, T-Pain, SahBabii, NAV and Millie Go Lightly. On the production front, AJ calls on regular collaborators Nyge, The Elements, Kazza, AoD and Remedee. The project also features the UK top five singles “Bringing It Back” with Digga D, “West Ten” with Mabel, and the Platinum smash “Dinner Guest” feat. MoStack. The album news and its immersive accompanying campaign is sure to whip fans into a frenzy.

AJ Tracey is a man on an unstoppable, independently-built trajectory. 2020 was his biggest year to date, with single “West Ten” alongside Mabel, (Gold) landing in the wake of chart-scaling “Dinner Guest” ft. MoStack (Platinum), #1 charity single “Times Like These”, (alongside Dua Lipa, Rag & Bone Man, and The Foo Fighters), and the Platinum-certified TikTok sensation “Rain” with Aitch, which went on to become the most watched UK YouTube video of 2020. AJ finished the year with a stand-out feature on Headie One’s enormous anthem “Ain’t It Different” alongside Stormzy – a Platinum certified track that peaked at Number 2 in the UK singles chart.

In 2019, AJ released his debut self-titled album, which after landing at #3 in the UK Official Charts, has gone on to clock over 350 million streams globally, and is certified Gold. His Conducta-produced breakout hit “Ladbroke Grove” was officially the top selling independent single of 2019, spending an astounding 14 weeks in the UK Top 10, and is now certified Double-Platinum (over 1.2 million sales). It was nominated for a BRIT, was named Best British Song at the NME Awards, and is now the biggest-selling UK Garage record of all time – an incredible feat. AJ rounded off a huge 2019 with two sold-out headline shows at London’s 10,000 capacity Alexandra Palace.

A music and cultural icon, and boasting over 1 billion global streams independently, AJ’s formidable talent and unmatched creative vision is set to see him scale even higher heights in the coming months.