The brand-new Def Leppard album, their first for Seven years is released via UMC in May 2022. It contains 15 brand new tracks all written and recorded in the last two years.

It has been produced by long-time partner Ronan McHugh with the band and will be available on numerous formats – including a 2-LP picture disc version presented in a die cut sleeve and featuring the cover.

For Def Leppard’s forthcoming album, ‘Diamond Star Halos’, we are looking to start a worldwide global campaign set to launch with the band in the UK for the first time since 1981. The impending album is a nod to the band’s musical lineage, and we aim to cement the band’s British heritage. With this in mind, we will be implementing key activations that work globally with a distinctively British feel, across various elements of our campaign.

‘Diamond Star Halos’ will be released on May 27th 2022, which is 3 weeks ahead of Def Leppard’s tour in America. This tour is on point to be their second biggest grossing tour, with over a 1million+ tickets already sold. We want to capitalise on this resurgence and will be aiming for a #1 album within the UK, as well as high global chart entries worldwide. The album will be preceded by two lead singles and the band will be available for long lead promo.

Def Leppard are icons in the UK and we want to ensure that this is translated across the world, whilst continuing to build on the band’s behemoth status in America. Expanding the band’s fan base is one of our key aims, as we look to make Def Leppard generational in their output by looking at activation ideas and platform partnering that will continue to cement their place in history.