Earlier this month, Macklemore celebrated the 10-year history since the release of the accolade and award-laden global debut The Heist. The RIAA organization also honored Macklemore & Ryan Lewis as one of the most successful duos of the last 65 years of RIAA Gold & Platinum history and officially certified ‘Can’t Hold Us’ DIAMOND.

Speaking on single ‘FAITHFUL’ and the news of this album, BEN, Macklemore shared:

“I wrote FAITHFUL after a 2020 relapse that brought me back to a familiar darkness I naively thought I had escaped. It’s a personal song for me, reflecting on my struggles with addiction. As long as I can remember, I’ve wanted to be clean, and yet the disease I have is always present, it always follows me. The record explores the presence of addiction in every facet of my life, and how pervasive and insidious it can be. I love what Choppa did with his verse. He brought the song into his world, writing from the perspective of a supportive friend and showing up in a desperate time. I thought the song would push him out of his comfort zone, but honestly he sounded right at home in the pocket and brought a whole new concept to the record. It’s been refreshing spending some time with him. I’m hella impressed not only by his pen, but his perspective on life and quest for spiritual growth.”