‘=1’ is the highly anticipated new album by one of the greatest rock bands of all time, Deep Purple.

Produced by the legendary Bob Ezrin, this record captures the band’s pioneering classic sound without relying on nostalgia, embodying the essence and attitude of their 1970s incarnation possibly more than any other recent album.

The enigmatic title ‘=1’ symbolises the idea that in a world growing ever more complex, everything eventually simplifies down to a single, unified essence. It all adds up to one.

With three consecutive No.1 albums in their back pocket and a new energy powering them forward, ‘=1’ represents Deep Purple at their pinnacle.

Black LP // Deep Purple =1 (2LP Black, 180g Gatefold) includes 13 brand-new tracks and features a rich 12-page vinyl sized booklet and relief spot varnish exclusive to the first print run!

Purple LP // Limited Deep Purple =1 (2LP Purple, 180g, Gatefold) includes 13 brand-new tracks, relief spot varnish and a rich 12-page vinyl sized booklet.

Box Set // Limited Deep Purple =1 Box Set includes 13 brand-new tracks on CD and 2LP, a rich 24-page booklet, an exclusive bonus DVD including the 60min documentary “Access All Areas” containing exclusive behind-the-scenes footage, and further exclusive material available with the Box Set only. Win the golden ticket hidden in only one of the Box Sets and get the chance to attend every Deep Purple show of the “=1 MORE TIME” Tour.