180gm HEAVYWEIGHT VINYL. CUT AT ABBEY ROAD STUDIOS. NEWLY-COMPILED SELECTIONS FROM DECCA’S ILLUSTRIOUS CATALOGUE. PERFECT PRIMERS TO THE WORLD OF…

The World Of series were Decca’s perfect primers, and the price put it at almost half the price of full-price albums. Its whole raison d’être was to drive sales of the artist’s repertoire: inviting consumers to dip in here and discover more … while the rear sleeve clearly offered the catalogue numbers of the parent albums. Later, the World Of ’s would also become treasure troves for rarities and one-offs. Initially, the series stayed in the ‘Easy’ territory and by the end of ’69, 54 titles were available. Unsurprisingly, given the label’s heritage, classical repertoire would also become a mainstay. The first classical LP was one of the early issues: The World of Johann Strauss. The series treated classical music much like pop: compiling the most popular pieces and presenting them across two sides – foreshadowing today’s ubiquitous ‘Best Of’ playlists. The series would run throughout the 1970s and become synonymous with the label. It was taken so seriously that David Bowie himself offered the track listing for his own addition to the series.