Brand new release on Kitsune of New York based band Heartsrevolution , described by NME as “the model for the modern pop group.

The 14 tracks that make up “Ride or Die” are a blend of bubble-gum pop sensibilities with Riot Grrrl ferocity that explores childlike innocence along with a visceral revolutionary spirit. The band, consisting of Ben and Lo, has been heralded as “the model for the modern pop group” by the NME.

First on the scene in 2009 with their single, “Choose Your Own Adventure”, the band decided to do just that, by trying to create something that was missing in today’s current musical climate. With the rise of internet culture, short attention spans, and disposable mp3s, they have taken their time to create something truly magical in order to bring back a sense of wonder to music, while staying true to their diy punk principals.

In addition to the completion of their debut album, the band has just finished building the world’s first and only Swarovski crystal covered ice cream truck, which will be used as their tour vehicle. The truck is covered in close to 1 million Swarovski crystals and is the embodiment of their childlike spirit. To further fuel their global call to arms, the two have embarked on an international street art campaign. They have been doing graffiti installations in Tokyo, Hong Kong, Los Angeles and New York, including 2,014 stuffed animals known as their Street He(art) project.

The LP version is on Transparent Vinyl with a gatefold sleeve. The album was written, composed and produced by Heartsrevolution. Mixed by Chris Zane (Passion Pit, Friendly Fire…) but also Rock Mafia hit makers (No Doubt, Green Day…)