White Rabbits release their highly anticipated new album, Milk Famous, on Mute on 5 March 2012.

Produced by Mike McCarthy (And You Will Know Us By The Trail Of Our Dead / Spoon), Milk Famous is the band’s third release, and the follow up to It’s Frightening (2009), which was described by The Fly as “An album that deserves attention from start to finish”, while MOJO said, “their knack for addictive melody and honed song craft delivers a beguiling, coherent and memorable whole”.

The new album see Brooklynites White Rabbits deliver a worthy successor to It’s Frightening. Album opener Heavy Metal, with its reverse and looping piano work, is available to download now. Forthcoming single, Temporary, with its driving beats, electronics, sits alongside The Day You Won The War, which may be recognizable from the band’s later UK live sets, the electronic and hypnotic It’s Frightening, Back For More, which was produced by Stephen and Alex from the band and the album’s finale, I Had It Coming on this 11-track album.

The video for \”Heavy Metal\”, directed by White Rabbits collaborator, Andrew Droz Palermo, creates a surreal otherworld where three anonymous characters echo the song\’s hypnotic loops with oddly mesmerizing minimalist body language. \”I wanted to highlight the reverse and looping piano work in the track,\” says the director. \”So the idea of animated GIFs came to mind”.

Stephen Patterson explains the title of the record, “Milk Famous means to be known but not for something you intended to be known for.”

White Rabbits are Stephen Patterson (vocals/piano/guitar), Alex Even (guitar), Gregory Roberts (guitar/vocals), Jamie Levinson (drums) and Matthew Clark (drums).