First New Album Since 2002!

Soft Cell – legendary frontman Marc Almond and producer/instrumentalist Dave Ball – return with their fifth studio album *Happiness Not Included. It represents their first new album since they issued Cruelty Without Beauty back in 2002. One play of *Happiness Not Included reveals all of the traits that fans first adored Soft Cell for: that distinctive and striking balance between light and shade, hope and despair, the personal and the universal.

Highlights include the yearning, airy pop of “Purple Zone” which contrasts its uplifting sonics with Almond’s darkly doomed lyrics, while “Light Sleepers” drifts with a daydream elegance that neatly matches its subject matter. Elsewhere, “Bruises On My Illusions” is bigger and more abrasive, its baroque-tinged synth energy elevated by theatrical vocal harmonies, while the pure grandeur of “New Eden” closes with the album on a suitably cinematic note. “New Eden” best encapsulates the album’s themes as Almond sings, “All those plans we made in the ‘60s… Seem naïve now we’ve grown older / Leaving we’re leaving looking for the New Eden.” Changing perceptions of the passing of time are a recurring theme throughout. At various points, Almond explores the disappointment of a future that never materialized, reflects on his experiences at The Factory, expresses disillusionment at the modern media landscape, and comes to accept that life isn’t eternal.

“In this album I wanted to look at us as a society: a place where we have chosen to put profits before people, money before morality and decency, food before the rights of animals, fanaticism before fairness and our own trivial comforts before the unspeakable agonies of others,” Almond notes. “But in the album there is also a belief that there is a utopia if we can peel back the layers and understand what really matters.” Bell adds, “Recorded remotely during a world pandemic. Science fiction stories for the 21st century.”